Why your offer feels “off” (and how to fix it)

Hey Reader! If you’ve ever felt stuck second-guessing your offer, whether it’s the price, the structure, or the message — it’s not a sign you’re failing. It’s a signal. I’ve seen this happen at every stage of business. If you’re just starting out, misalignment often shows up as underpricing, overstuffing your packages, or struggling to explain what you do in a way that resonates. If you’ve been around three to five years, the challenges shift. Maybe you’ve sold a few programs successfully,...