Hey Reader!

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If you’ve ever felt stuck second-guessing your offer, whether it’s the price, the structure, or the message — it’s not a sign you’re failing. It’s a signal.

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I’ve seen this happen at every stage of business.

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If you’re just starting out, misalignment often shows up as underpricing, overstuffing your packages, or struggling to explain what you do in a way that resonates.

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If you’ve been around three to five years, the challenges shift. Maybe you’ve sold a few programs successfully, but now growth has plateaued, or you’re juggling too many offers that don’t connect into a bigger vision or feel like a franken-suite of offers.

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As an offer strategist of 10+ years, if there’s one thing I can say confidently it’s this ⬇️

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Most offers don’t fail because they’re bad ideas. They stall because one piece of the offer creation process is out of sync.

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Think of your offer like a house. If the foundation isn’t set, the walls crack. If the walls aren’t strong, the roof won’t hold. That’s why every offer needs alignment at every stage. When it’s aligned, the whole thing stands solid — and it feels like a full-body yes to both you and the clients you’re here to serve.

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And that’s exactly what we’re talking about in this week’s newsletter: The 5 phases of the offer process and why alignment matters at every stage.

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Hit reply and tell me what struggles you face when building your offers.

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Xoxo,

Lori

OFFER TIP OF THE WEEK 💡

Clients don’t buy features, they buy outcomes.

I often see soulful entrepreneurs pouring their energy into describing how their offer works — “twelve weeks, six modules, five calls” — but forgetting to highlight the outcome. Or if they do talk about the outcomes, they lean on vague, fluffy promises, words like life-changing, transformative, or empowering. If your offer messaging is loaded with process details (or vague fluff), but doesn’t clearly state the transformation your clients receive, they may never feel compelled to say yes. You need messaging that differentiates you and connects with your ideal clients in a way that feels deeply authentic.

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WHAT I'M LOVING 💜

Back Pocket Insights is a business community I recently joined, run by the host Michelle DeNio. It’s a small but supportive community where business owners are serious about growth and committed to results. But my favorite part is the people are fun, the connections are real, and the community is just a great place to hang out. September’s income generating activity is “Conversations = Cash.”

Check Out the Community